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AI FILMS · HUMAN DIRECTION · MILANO

AI video production
built around the brief.

We do not sell generic output. We define the objective, audience, channels, product requirements and approvals, then build the right workflow from concept to final master.

Explore the services ↓

Production capabilities

One team.
Six ways to produce.

From product content to international campaigns, we define the workflow after understanding what the film needs to achieve.

Product

AI Product
Films

Who it is for

Product, beauty, food, jewellery, packaging and fashion accessory brands that need to turn real product features into visual desire.

What we do

We start from the product or approved assets, developing concept, environments, movement and lighting while keeping shape, materials and identity recognisable.

What we deliver

Master films, cutdowns, hooks, calls to action and vertical or square adaptations for social, e-commerce and digital campaigns.

What shapes the project

Number of products, required precision, duration, scene count, formats, languages, channels and delivery schedule.

Fashion

FASHION

Who it is for

Fashion labels, beauty brands, designers and creative teams looking for editorial films, collection launches and visuals featuring virtual models.

What we do

We build digital casting, styling, sets, movement and camera language under one coherent art direction.

What we deliver

Hero films, social edits, teasers, selected stills, multiple formats and versions for key launch moments.

What shapes the project

Number of looks, model continuity, garment complexity, scenes, choreography, beauty retouching and variants.

Campaign

Campaign &
TV Commercials

Who it is for

Brands and agencies that need a central film for a launch, paid media, CTV, a digital campaign or television.

What we do

We manage production from brief to final master, including concept, treatment, storyboard, art direction, AI production, VFX and post-production.

What we deliver

15 to 60-second films, cutdowns, channel versions, 2K or 4K masters, subtitles and agreed localisations.

What shapes the project

Creative ambition, duration, media plan, territories, rights, casting, voiceover, music, deliverables and broadcast requirements.

Story

Brand Worlds &
Storytelling

Who it is for

Brands introducing a new vision, identity, collection or emotional world beyond a single product.

What we do

We translate values and positioning into a concept, characters, production design, atmosphere and a distinctive visual language.

What we deliver

Launch films, manifestos, concept films, visual chapters, key frames and narrative adaptations for the agreed channels.

What shapes the project

Narrative depth, number of worlds and characters, visual development, duration, music, voiceover and continuity across content.

Hybrid

Hybrid Production
& VFX

Who it is for

Productions combining real products, people or existing footage with environments and transformations that are difficult to shoot.

What we do

We design the meeting point between the set and AI, then integrate elements, environments, transitions, cleanup, compositing and finishing.

What we deliver

Composited masters, VFX shots, clean versions, cutdowns and final files optimised for the intended media.

What shapes the project

Shoots, locations, casting, shot count, tracking, rotoscoping, simulations, realism and post-production.

Partnership

Agency &
White-label

Your client relationship.
Our production behind the scenes.

Who it is for

Creative agencies, social agencies, production companies and marketing teams that want to add AI capacity without building an internal department.

What we do

We join the existing workflow for look development, previsualisation, full production or integration with completed assets.

What we deliver

Unbranded output, discreet project handling, agreed formats and versions, plus support for reviews and client presentations.

What shapes the project

Volume, schedule, service level, approval flow, creative responsibility, asset access and the need for a dedicated team.

Delivery standard

From concept
to final master.

The final setup changes with each project. The standard of care does not.

Direction

  • Creative concept, treatment and storyboard
  • Human art direction
  • Product and brand identity control

Production

  • AI production and VFX
  • Editing, colour grading and sound design
  • Two standard revision rounds

Delivery

  • 16:9, 9:16 and 1:1
  • 2K or 4K master
  • Cutdowns, hooks and calls to action
  • Multiple languages and subtitles
  • Commercial usage defined per project

What shapes the quote

The quote follows
the actual production.

Before quoting, we define the work involved, who is responsible for each part and what must be delivered.

Duration and structureScenes, shots, pacing and narrative complexity
Visual continuityProducts, people, looks and environments that must remain consistent
Live productionShoots, locations, casting, styling and available assets
DeliverablesFormats, cutdowns, hooks, languages and masters required
UsageChannels, territories, duration and agreed rights
ScheduleDeadline, approval stages and extra revisions

Start a project

Make the brief
real.

Describe the objective, not a package. We will reply with the production route that best fits the project.

Reply within one business dayinfo@highlight-tech.it